Graphic DesignWe do it all....well.
We’ve been doing this long enough to know that graphics are important to any business. We know this. We also know that you need your work done right the first time and you need it….well, yesterday. We are the right size and capacity to get your job done, in a realistic timeframe, and within your budget parameters. We probably offer just about anything that you need.
This is a big one for us. Each item we create needs to work for your business. It needs to represent your brand and your image. We take consistency very seriously. We will work with you to make sure that all of your marketing and communication materials look consistent across all platforms. This is why we offer such a wide variety of services, to help you maintain control over your branding and image. We can help you develop a cross-platform strategy to create and maintain a strong marketing message.
What’s Good Design?
That’s a tricky question. One thing that is easy to recognize is bad design. There is a lot of it out there. Hundreds of companies in each industry are paying huge dollars to advertise all over the place but sometimes leave their design to the advertisers themselves. These advertisers often are not familiar with your company or the message that you want to convey. PDXdesigns understands that beauty is in the eye of the beholder and so we don’t try and force our clients into a design or activity that they don’t feel comfortable with. We try to give our professional advice and give examples of good design and the positive impact it can have on your marketing efforts. Good design and attractive, well-thought-out presentation can make all the difference as you try to stand out from the crowd of others. With all of this being said, good design is only a small piece of marketing…..getting that piece in front of your potential customer is the most important part of a successful marketing campaign. Make sure that the quality of your designs equally matches the quality of your business or products.
Graphic Design vs. Web Design
Whew, this is the hard concept to understand especially in the marketing world. Graphic design and web design are often considered one and the same. We would, politely, like to disagree with that. Graphic design has been around for as long as the written word and will be around in one fashion or another for a long time. Graphic design relates to the creative ability to make images that conveys a message or gives understanding through visual means. At least that’s a good way to look at it for these purposes. Web design relates more directly to the art of putting these graphic, descriptive images onto the internet so more people can have access to them and the information they offer. Now, I am sure there are a bunch of really upset web designers that are willing to debate this. I, in no way, mean, to belittle or demean the work that we do as web designers, but simply, there are two parts to creating a web presence and the web designers should be recognized for both!